KEYWORD
ANALYZING
Keyword Density
In Search engine optimization (SEO) keyword density is the measurement in percentage of the number
of times a particular keyword or phrase appears compared to the total number of
words in a page.
Keyword Search
A type of search that looks for matching documents that contains
one or more words specified by the user.
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Keyword Analyzing
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Keyword Frequency
In search engine optimization (SEO) keyword frequency is the
number of times a keyword or phrase appears on a single web page.
Long Tail Keyword
Long-tail keywords (also known as Narrow Keywords) are usually a longer specific phrase or words relating to a site
or subject. For Example "todays seo updation". Fewer people search for this term in Google but also (and more importantly) fewer sites use
it so there is more chance you will get a click through from this result due to
the lack of competition.
Short Tail Keyword
Short tail keywords (also known as Board Keywords) are usually short, generic words relating to a site or
subject. For Example : "Seo Updation". More people search for
this term in Google but also more sites use it so there is less chance you will
get a click through from this result due to the high level of competition.
Finding Keyword
There are many different ways to find keywords for your website.
Some good keyword ideas are :
· Words people would
search for to find your product or service.
· Problems your
prospective customers may be trying to solve with your product or service.
· Keyword
Tags on competitors
websites.
· Visible page copy on
competitor's website.
· Related search
suggestions on top search engines.
· By using an online
tools like : Google keyword Tool.
· By analyzing your
website carefully and finding out proper keywords. This tasks can be done by
SEO expert or SEO Copywriters.
· Pay attention to
stemming for your keywords particularly to what the root word is and what
Google considers to be a match for that word when optimizing pages over time.
· You can do
brainstorming to identify correct keywords for your site.
Keyword Placement
Where your keywords are placed on a page is very important. For
Example, in most engines, placing the keywords in the Title of the page or in the Heading tags will give it
more relevancy. On some engines, placing keywords in the link text, the
part that is underlined on the screen in a browser, can add more relevancy to
those words.
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